ASHA American Social Health Association

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ASHA HISTORY > ASHA Background
ASHA was founded as the American Social Hygiene Association in 1914 by a group of public health reformers committed to attacking an undesirable social condition that they believed could be improved through medical and educational means. This was a time when America was engaged in World War I and our service men were bound for the European front. The moral crusade of the period was focused on preventing the spread of venereal disease and protecting the future of the American family. The shame and reluctance to talk about sexuality was now weakened enough so that the public was at least generally aware of the dangers posed by venereal disease. It was feared that young servicemen in U. S. based training camps and those who were sent overseas would return infected with syphilis and gonorrhea. Posters, handbills, pamphlets and exhibits of the time prepared by ASHA, sent messages to soldiers telling them in non-moralistic terms how important it was to remain disease-free in order to win the war. This was the first social marketing effort to mix physical and moral fitness for prevention of STDs.

Many anti-venereal disease groups existed in the early 1900s and they shared the optimistic outlook of many other social reformers - people of the era committed to attacking undesirable conditions ranging from child labor to political corruption to impure foods. ASHA's longevity can be attributed to the strong leadership over its 86 year history. An early ASHA supporter was Thomas N. Hepburn, M.D., who joined after attending to a young woman who had died of acute gonorrheal peritonitis just months after her marriage to a man whose friends had put him to bed with a prostitute at his bachelor party.

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